Experian has launched a Credit Cards app on ChatGPT, allowing consumers to compare credit card offers through conversational AI search.
Through this rollout, Experian is adding a new channel that consumers can use to research and compare credit card products. This initiative extends the company's existing AI-based consumer services, which already cover loans and insurance, into the credit card segment.
App functionalities
The app allows users to describe what they are looking for in a credit card, such as cashback, rewards rates or options, a low introductory annual percentage rate (APR) or annual fees and receive relevant offers from Experian's partner network of card issuers in response.
Users who wish to proceed are directed to the Experian website, where they can view offers matched to their Experian credit profile. Also, existing Experian members can view pre-approved offers for which they qualify, as well as cards flagged under Experian's ‘No Ding Decline’ label, which the company states will not affect a consumer's credit score if an application is not approved.
The launch is built on consumers' habits
According to Experian, the launch responds to a shift in how consumers research financial products, with a growing number turning to AI chat tools to ask financial questions before comparing offers across multiple issuer websites. By managing offer display directly within ChatGPT, Experian aims to give consumers a single point of reference for offer information rather than requiring them to cross-check details across separate sites.
The Credit Cards app is part of a wider strategy by Experian to integrate its consumer marketplaces, which already include loan and insurance products, into AI platforms that consumers use directly. The company has indicated plans to expand the offering further, including additional personalisation of card recommendations and participation from more lenders over time.
The launch reflects a broader trend among consumer data and credit reporting companies to position their marketplace offerings within third-party AI assistants, rather than relying solely on their own websites or apps, as conversational search becomes a more common entry point for financial product research. For example, PicPay also collaborated with ChatGPT to introduce a feature that allows consumers to access their financial information through an AI assistant. PicPay is relying on the same belief that individuals find it simpler to use a tool that they are familiar with to ask, review and monitor their wealth.
