How Europe pays: The real cost of one-size-fits-all payments

Takes place on 27 Oct 2026 08:00 AM PDT / 11:00 AM EDT / 04:00 PM CET

Alexandra Rusu

13 Oct 2026 / 5 Min Read

Nuvei's new research, How Europe Pays, surveyed 5,000 consumers across 5 major markets within the European continent to understand what drives their payment choice today. Europe’s payment infrastructure is converging fast, through SEPA, Open Banking, and Wero. And yet, what earns trust at the point of payment is still decided market by market.

This live discussion turns that data into a practical read for merchants scaling across Europe: what's shifted in payment behavior, how the product you sell changes which methods matter, and where AI is starting to shape the purchase decision.

Join us on October 27th for a live panel with Nuvei's product leadership and payment experts from industry-leading eCommerce brands.

Who should attend?
Payments, fraud & risk, product and finance leaders scaling e-commerce, digital goods, financial services, travel companies, subscription, or marketplace businesses across Europe.

If you're deciding where to invest in payment localization, or trying to work out how ready your business actually is for AI-assisted commerce, this session is built for you.

Can't make it? Register anyway and we'll send you the recording.

Agenda

Which local methods are worth prioritizing in each market, and why
How to match payment methods to what you sell, not just where you sell it
What's actually shifted in payment behavior, and what it means for your roadmap
Where AI is already shaping the purchase decision, and how to prepare for it

Presenters

Masha Cilliers

Payment Industry Expert, iNED, Board Advisor [Moderator]

Mantas Eitutis

Head of Payments and Risk at Eneba

Advait Sinha

VP of Product Strategy, Nuvei

Keywords:

payments consumers merchants eCommerce fraud

Countries:

World

The Paypers is a global hub for market insights, real-time news, expert interviews, and in-depth analyses and resources across payments, fintech, and the digital economy. We deliver reports, webinars, and commentary on key topics, including regulation, real-time payments, cross-border payments and ecommerce, digital identity, payment innovation and infrastructure, Open Banking, Embedded Finance, crypto, fraud and financial crime prevention, and more – all developed in collaboration with industry experts and leaders.