DEUNA, an agentic payments intelligence platform for enterprise commerce, has broadened its existing collaboration with PayPal to bring the full PayPal product suite into DEUNA's payments infrastructure. The expanded agreement gives enterprise merchants access to PayPal Wallet, Venmo and PayPal's Buy Now, Pay Later (BNPL) offering through a single API integration, in every market where DEUNA operates.
From regional collaboration to global rollout
The expansion builds on earlier work between the two companies on Express Checkout and PayPal Vaulting. That collaboration originated in Latin America, where, according to PayPal, it supported merchants across the region before evolving into what is now described as a global partnership. The companies stated that new product integrations are expected to be disclosed in the future, though no further detail was provided.
According to Baymard Institute, one in five online shoppers abandon a purchase because the checkout process is too long or complicated. Separate industry estimates referenced by the companies put the annual cost of poor checkout design at USD 260 billion in lost ecommerce revenue across the US and EU. For merchants operating in multiple markets, maintaining separate payment integrations for each product adds further operational complexity, a factor DEUNA and PayPal pointed to as a driver for the expanded partnership.
Through the agreement, merchants using DEUNA's unified API can access PayPal Wallet, which the companies said has 439 million active accounts across approximately 200 markets. Venmo, a US-based social payments network with more than 90 million active users concentrated among younger consumers, is also included. PayPal's Pay Later product, the companies said, processed more than USD 40 billion in total payment volume in 2025 across 60 million users globally, with 96% classified as repeat users.
Reducing integration overhead for enterprise merchants
Rather than building and maintaining separate connections for each PayPal product, merchants can activate the full suite through DEUNA's existing API, which the companies said reduces engineering overhead when adopting new payment capabilities or expanding into additional markets. The partnership is aimed at enterprise merchants operating at scale, including global retailers, quick-service restaurant chains, travel and ticketing platforms, subscription businesses, and US-focused consumer brands.
Jose Torres, Chief Strategy Officer, DEUNA, said the collaboration is intended to help enterprises access PayPal's capabilities through a single integration, enabling consistent payment experiences across markets as new features become available. Juan Bordes, VP & GM, Latin America, PayPal, said the expanded agreement is designed to help merchants that built their business in the region scale into new geographies while adopting additional payment functionality with less integration complexity.
