Tod's has partnered with Adyen to consolidate payment processing across its global stores and online sales channels.
The partnership addresses the operational complexity created by Tod's previous reliance on multiple acquiring service providers across different markets, with the aim of reducing costs, shortening timelines for market expansion, and simplifying finance workflows through a single platform.
According to the companies, the new payment system was deployed within three months of the partnership being established. The rollout covered online sales channels in 35 markets, alongside 115 physical stores across 14 markets. The implementation also included Adyen's Pay-by-Link payment solution, extending Tod's payment capabilities to remote and link-based transactions.
Adyen's platform is designed to support local payment methods across different markets without requiring separate system integrations for each region. For a luxury retailer operating internationally, this allows adaptation to varying consumer payment preferences while limiting the technical overhead typically associated with entering new markets or adding payment methods.
Operational and financial impact
Tod's has reported improvements in two areas following the rollout. Operationally, the group states that the cost and time required to enter new markets or launch additional payment methods have been reduced, and in some cases eliminated. At the same time, on the finance side, a unified data flow between headquarters and regional treasury and finance teams has supported faster collection and reconciliation processes, along with improved data quality for reporting purposes.
Tod also reported an increase in transaction authorisation success rates following the transition, with online channels approaching 90% and physical stores approaching 95%. Authorisation rates are a standard metric in payments used to measure the proportion of transactions successfully approved by issuing banks, and improvements in this area typically translate into fewer failed or abandoned transactions at checkout.
Context and next steps
Andrea Mercuri, Head of Treasury at Tod's Group, said the partnership is intended to support cross-market and cross-channel operations as the group scales, noting that new technologies, including AI, are expected to create further opportunities for operational optimisation.
Furthermore, Adyen's Hong Kong Regional Manager, Tang Kai-chun, said that international luxury brands need to combine a consistent customer experience with adaptability to local payment preferences, citing Hong Kong's international customer base as an example of a market with evolving payment demands.
The companies have indicated that the collaboration will continue in the coming months, with further integration planned between physical boutiques and online platforms as part of Tod's broader omnichannel strategy.
Adyen has expanded a number of partnerships with retail and luxury brands in recent years as merchants consolidate payment processing onto single platforms to manage cross-border and omnichannel operations more efficiently.
